Sep 13
13
Innovative Branded Content Campaigns to Drive Engagement
Social Media is incredibly diverse, and there are three options people have when engaging with it: they can consume it, connect with it, or create it. Dave poses the question, what are people doing with your content, and did this happen – because your strategic planning or by accident? In this talk, Dave will provide valuable insight on meaningful ways build campaigns shape your brand and drive targeted consumer engagement. This talk will challenge listeners to build bigger and better campaigns that will increase engagement, and give them the tools to do so. Dave will discuss:
- Examples of the most – and least – effective engagement practices of popular campaigns from brands such as Pepsi, AXE, Dos Equis and Evian.
- What consumption, connection and creation look like in practice, and which is best for YOUR brand.
- What will the future of integrated marketing look like?
Moderator:
, Director of Audience Development, AOL Inc.
Speakers:
, Co-Founder, Chute
, Partner/Strategic Planning, redpepper
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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